Mar
02
2015

ScanLAB Projects – THINK: Transparent

In the summer of 2014 ScanLAB Projects worked with director Giles Revell, post production house, The Mill and advertising agency AMV BBDO to create Transparent a short educational campaign video to warn against the dangers of rural roads. The work collects a series of rural locations to build up a Virtual Simulation film set, in which the fateful story of a Road Accident Reconstruction unfolds. ScanLAB Projects developed the initial aesthetic concept and approach and were responsible for on location 3D capture and data processing. They oversaw the final production, animation and rendering by The Mill, London.

ScanLab Projects - THINK - Transparent

More fatalities from motor accidents happen on rural roads than on the motorway, in fact, 60% of all road fatalities in Great Britain happen on rural roads. This work is part of a campaign for the Department for Transport’s THINK! road safety campaign which warns drivers of the dangers on country roads and encourages people to slow down by braking before the bend, not on it. Using LIDAR scanning technology the work makes an entire rural landscapes totally transparent. These scans were then animated in post-production to show a car speeding along a country road along which we can see through trees, buildings, earth and people. Thanks to the LIDAR technology, the viewer can see the danger through the bends; the driver, however, can’t. As a result, the speeding car careers into an oncoming tractor in a fatal crash. The end titles suggest that, if a driver could see the danger through the bend, they would slow down. Brake before the bend, not on it!

Each location was visited and a plan for on location scanning developed by the team at ScanLAB Projects, in consultation with the directors and the 3D graphics team set to work on the project. Using the FARO Focus X330 Laser Scanner a complex series of locations where captured, from heavily forested landscapes to wide open fields and a series of road features including railway bridges, farm entrances and tight corners. The interior of a country pub and the entirety of a working dairy farm also feature in the landscape created. In addition a series of vehicles, actors and extras were also captured using the x330.

Click here to read the full ScanLAB Case Study and check out the Video here!

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